[ATLANTA, GA] – On July 16, multi-platinum Atlanta rapper and songwriter Derez De’Shon returns with his latest single, “What You On,” an emotionally raw record that transforms real-life heartbreak into one of his most vulnerable releases to date. Out now via Cinq Music, a GoDigital Music company, the song arrives alongside a hometown partnership with Church’s Chicken, bringing fans together for an exclusive release-day experience where he’ll work the drive-thru to serve up custom themed meals that unlock a link to his forthcoming album I’m Not Ok But…, arriving August 7.
Inspired by personal experiences, “What You On” offers an unfiltered look at betrayal, heartbreak, and the unanswered questions that linger after trust has been broken. Drawing directly from his own life, Derez explores themes of loyalty, deception, hidden identities, and the emotional conflict of trying to move forward while carrying the weight of the past. Continuing the honest songwriting that has become a signature of his music, the track captures the realities of modern relationships in a way that feels both deeply personal and universally relatable.
Extending the release beyond streaming platforms, Derez has partnered with Church’s Chicken to create a one-day fan experience rooted in Atlanta culture. Taking place at the Church’s Chicken location at 200 Cleveland Ave. SW, the activation celebrates both his hometown pride and his love of Southern food while bringing music, community, and one of the South’s most recognizable brands together for an unforgettable release-day event.
Throughout the day, Derez will meet fans, work the drive-thru, and introduce two exclusive meal collaborations: The Hardaway Meal, featuring a five-piece Honey Hot Lemon Pepper Combo, and the FrFr Family Deal, a 20-piece Hot Honey Lemon Pepper chicken meal served with two sides and pineapple pie. Each qualifying purchase includes a QR code that unlocks an exclusive digital album experience, allowing fans to pre-save I’m Not Ok But… while receiving an early preview of what’s to come from the highly anticipated project.
Derez De’Shon’s “What You On” is available now across all major streaming and digital platforms. Listen and download HERE.